When it comes to healthy-looking hair, we often focus on shampoos, conditioners, oils, and treatments but what about the proteins that help support your hair from within?
Two important proteins to know are keratin and collagen. Here’s why they matter and how they can support stronger, healthier-looking hair.
1. Keratin: The Protein That Makes Up Your Hair
Keratin is the main structural protein that makes up your hair, helping to strengthen and protect the hair shaft. Maintaining healthy keratin production matters because your hair relies on this protein for strength, structure, and resilience. From heat styling and chemical treatments to everyday environmental stress, your hair can experience plenty of wear and tear. Supporting the hair's natural structure can be an important part of a healthy hair-care routine.

2. Collagen: Supporting the Structure Around the Hair Follicle
Collagen provides amino acids your body uses to build proteins that support the structure surrounding the hair follicle and help maintain healthy-looking hair. Because collagen is an important structural protein in the body, providing your body with the nutrients it needs to produce proteins can be part of an overall approach to supporting healthy hair.

Get Both in the Essential Beauty Pro GROWtica Collection
Supporting healthier-looking hair doesn't have to be complicated. The Essential Beauty Pro GROWtica Collection includes both collagen and keratin, along with a powerful blend of ingredients designed to support your hair-care routine. By combining these key proteins with other carefully selected ingredients, GROWtica takes a comprehensive approach to helping you achieve stronger, healthier-looking hair.

Healthy-looking hair is about more than what you put on your strands. Keratin helps make up and protect the hair shaft, while collagen provides amino acids your body uses to build proteins that support the structure surrounding the hair follicle. Give your hair the building blocks it needs with the Essential Beauty Pro GROWtica Collection.